Dan Seitz

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The car-makers, however, underestimated both Hitler’s bloody-minded determination and the ruthlessness of Porsche’s ambition. Rather than backing away from the Volkswagen, Hitler renewed his commitment in his opening speech at the International Motor Show in February 1935. Later in the year Porsche began road-testing the first Beetle prototype. Predictably, however, Porsche had failed to solve the problem of cost.
The Wages of Destruction: The Making and Breaking of the Nazi Economy
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