The most productive creative people and teams are rigorous, highly analytical, strategic, and pragmatic. They do not, though, use a formulaic model that can be followed. The ways of thinking and doing that will be introduced in the rest of the book are not a protocol; they do not add up to a step-by-step process. Rather, they are powerful aides to being productively creative that can free the mind to discover and to develop those discoveries in a wide variety of situations, which each of us can draw upon and adapt to our own situations and challenges.
