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Rachel Swisher Ray
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In Search of Excellence: Lessons from America's Best-Run Companies, by Thomas J. Peters

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A simple summary of what our research uncovered on the customer attribute is this: the excellent companies really are close to their customers. That’s it.
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In Search of Excellence: Lessons from America's Best-Run Companies
In Search of Excellence: Lessons from America's Best-Run Companies
by Thomas J. Peters
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