It is not so much the articulation of goals about what an [institution] should be doing that creates new practice. It’s the imagery that creates the understanding, the compelling moral necessity that the new way is right…. It was the beautiful writing of Darwin about his travels on the Beagle, rather than the content of his writing, that made the difference. Because the evolutionary idea had really been in the air for a while. Not only were there parallel mentions of it, but Darwin’s uncle had done some of the primary work on it…. Thus, if I were to give off-the-cuff advice to anyone trying to
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