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Rachel Swisher Ray
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In Search of Excellence: Lessons from America's Best-Run Companies, by Thomas J. Peters

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Two experimental psychologists, Amos Tversky and Daniel Kahneman, are the leaders of a principal thrust of experimental psychology called “cognitive biases,” started about fifteen years ago.
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In Search of Excellence: Lessons from America's Best-Run Companies
In Search of Excellence: Lessons from America's Best-Run Companies
by Thomas J. Peters
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