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Rachel Swisher Ray
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In Search of Excellence: Lessons from America's Best-Run Companies, by Thomas J. Peters

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Simply said, we are more influenced by stories (vignettes that are whole and make sense in themselves) than by data (which are, by definition, utterly abstract).
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In Search of Excellence: Lessons from America's Best-Run Companies
In Search of Excellence: Lessons from America's Best-Run Companies
by Thomas J. Peters
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