So the excellent companies are not only better on service, quality, reliability, and finding a niche. They are also better listeners. That is the other half of the close to the customer equation. The fact that these companies are so strong on quality, service, and the rest comes in large measure from paying attention to what customers want. From listening. From inviting the customer into the company. The customer is truly in a partnership with the effective companies, and vice versa. Among
