But the most important notion, as we’ve said time and again, is that there aren’t any one or two things that make it all work. Sure, the champion, the executive champion, and the venture team are at the heart of the process. But they succeed, when they do succeed, only because: heroes abound; the value system focuses on scrounging; it’s okay to fail; there’s an orientation toward nichemanship and close contact with the customer; there’s a well-understood process of taking small, manageable steps; intense, informal communications are the norm; the physical setting provides plenty of sites for
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