investment isn’t about being sexy—it’s about making money, and when you look at investment literature, buy-and-hold investing wins over the long term, every time. Forget what that money TV station or finance magazine says about the stock-of-the-month. Do some analysis, make your decision, and then reevaluate your investment every six months or so. It’s not as sexy as those guys in red coats shouting and waving their hands on TV, but as an individual investor, you’ll get far greater returns.