The 33 Strategies Of War (The Modern Machiavellian Robert Greene Book 1)

by Robert Greene

DO NOT FIGHT THE LAST WAR: THE GUERRILLA-WAR-OF-THE-MIND STRATEGY What most often weighs you down and brings you misery is the past. You must consciously wage war against the past and force yourself to react to the present moment. Be ruthless on yourself; do not repeat the same tired methods. Wage guerrilla war on your mind, allowing no static lines of defense—make everything fluid and mobile.

PICK YOUR BATTLES CAREFULLY: THE PERFECT-ECONOMY STRATEGY We all have limitations—our energies and skills will take us only so far. You must know your limits and pick your battles carefully. Consider the hidden costs of a war: time lost, political goodwill squandered, an embittered enemy bent on revenge. Sometimes it is better to wait, to undermine your enemies covertly rather than hitting them straight on.

TURN THE TABLES: THE COUNTERATTACK STRATEGY Moving first—initiating the attack—will often put you at a disadvantage: You are exposing your strategy and limiting your options. Instead, discover the power of holding back and letting the other side move first, giving you the flexibility to counterattack from any angle. If your opponents are aggressive, bait them into a rash attack that will leave them in a weak position.

Look at things as they are, not as your emotions color them. In strategy you must see your emotional responses to events as a kind of disease that must be remedied.

When you have success, be extra wary. When you are angry, take no action. When you are fearful, know you are going to exaggerate the dangers you face. War demands the utmost in realism, seeing things as they are. The more you can limit or compensate for your emotional responses, the closer you will come to this ideal.

Judge people by their actions. The brilliance of warfare is that no amount of eloquence or talk can explain away a failure on the battlefield. A general has led his troops to defeat, lives have been wasted, and that is how history will judge him. You must strive to apply this ruthless standard in your daily life, judging people by the results of their actions, the deeds that can be seen and measured, the maneuvers they have used to gain power. What people say about themselves does not matter; people will say anything. Look at what they have done; deeds do not lie. You must also apply this logic to yourself.

Elevate yourself above the battlefield. In war, strategy is the art of commanding the entire military operation. Tactics, on the other hand, is the skill of forming up the army for battle itself and dealing with the immediate needs of the battlefield. Most of us in life are tacticians, not strategists.

Spiritualize your warfare. Every day you face battles—that is the reality for all creatures in their struggle to survive. But the greatest battle of all is with yourself—your weaknesses, your emotions, your lack of resolution in seeing things through to the end. You must declare unceasing war on yourself. As a warrior in life, you welcome combat and conflict as ways to prove yourself, to better your skills, to gain courage, confidence, and experience.

Life is battle and struggle, and you will constantly find yourself facing bad situations, destructive relationships, dangerous engagements. How you confront these difficulties will determine your fate. As Xenophon said, your obstacles are not rivers or mountains or other people; your obstacle is yourself. If you feel lost and confused, if you lose your sense of direction, if you cannot tell the difference between friend and foe, you have only yourself to blame. Think of yourself as always about to go into battle. Everything depends on your frame of mind and on how you look at the world. A shift of perspective can transform you from a passive and confused mercenary into a motivated and creative fighter.

Do not be lured by the need to be liked: better to be respected, even feared. Victory over your enemies will bring you a more lasting popularity.

Being attacked is a sign that you are important enough to be a target. You should relish the attention and the chance to prove yourself. We all have aggressive impulses that we are forced to repress; an enemy supplies you with an outlet for these drives. At last you have someone on whom to unleash your aggression without feeling guilty.

In the midst of combat, the trained mind may fall a step behind—focusing more on learned rules than on the changing circumstances of battle. When you are faced with a new situation, it is often best to imagine that you know nothing and that you need to start learning all over again. Clearing your head of everything you thought you knew, even your most cherished ideas, will give you the mental space to be educated by your present experience—the best school of all.

Presence of mind is a kind of counterbalance to mental weakness, to our tendency to get emotional and lose perspective in the heat of battle. Our greatest weakness is losing heart, doubting ourselves, becoming unnecessarily cautious. Being more careful is not what we need; that is just a screen for our fear of conflict and of making a mistake. What we need is double the resolve—an intensification of confidence. That will serve as a counterbalance.

In moments of turmoil and trouble, you must force yourself to be more determined. Call up the aggressive energy you need to overcome caution and inertia. Any mistakes you make, you can rectify with more energetic action still. Save your carefulness for the hours of preparation, but once the fighting begins, empty your mind of doubts. Ignore those who quail at any setback and call for retreat. Find joy in attack mode. Momentum will carry you through.

Understand: your mind is weaker than your emotions. But you become aware of this weakness only in moments of adversity—precisely the time when you need strength. What best equips you to cope with the heat of battle is neither more knowledge nor more intellect. What makes your mind stronger, and more able to control your emotions, is internal discipline and toughness.

Understand: you cannot be everywhere or fight everyone. Your time and energy are limited, and you must learn how to preserve them. Exhaustion and frustration can ruin your presence of mind. The world is full of fools—people who cannot wait to get results, who change with the wind, who can’t see past their noses. You encounter them everywhere: the indecisive boss, the rash colleague, the hysterical subordinate. When working alongside fools, do not fight them. Instead think of them the way you think of children, or pets, not important enough to affect your mental balance. Detach yourself emotionally. And while you’re inwardly laughing at their foolishness, indulge them in one of their more harmless ideas. The ability to stay cheerful in the face of fools is an important skill.

When circumstances scare us, our imagination tends to take over, filling our minds with endless anxieties. You need to gain control of your imagination, something easier said than done. Often the best way to calm down and give yourself such control is to force the mind to concentrate on something relatively simple—a calming ritual, a repetitive task that you are good at. You are creating the kind of composure you naturally have when your mind is absorbed in a problem. A focused mind has no room for anxiety or for the effects of an overactive imagination. Once you have regained your mental balance, you can then face the problem at hand. At the first sign of any kind of fear, practice this technique until it becomes a habit. Being able to control your imagination at intense moments is a crucial skill.

The key to staying unintimidated is to convince yourself that the person you’re facing is a mere mortal, no different from you—which is in fact the truth. See the person, not the myth. Imagine him or her as a child, as someone riddled with insecurities. Cutting the other person down to size will help you to keep your mental balance.

You are your own worst enemy. You waste precious time dreaming of the future instead of engaging in the present. Since nothing seems urgent to you, you are only half involved in what you do. The only way to change is through action and outside pressure. Put yourself in situations where you have too much at stake to waste time or resources— if you cannot afford to lose, you won’t. Cut your ties to the past; enter unknown territory where you must depend on your wits and energy to see you through. Place yourself on “death ground,” where your back is against the wall and you have to fight like hell to get out alive.

Sometimes you need to run your ships aground, burn them, and leave yourself just one option: succeed or go down. Make the burning of your ships as real as possible—get rid of your safety net. Sometimes you have to become a little desperate to get anywhere.

We often wait too long to act, particularly when we face no outside pressure. It is sometimes better to act before you think you are ready— to force the issue and cross the Rubicon. Not only will you take your opponents by surprise, you will also have to make the most of your resources. You have committed yourself and cannot turn back. Under pressure your creativity will flourish. Do this often and you will develop your ability to think and act fast.

you sometimes have to force yourself onto death ground—leaving stale relationships and comfortable situations behind, cutting your ties to the past. If you give yourself no way out, you will have to make your new endeavor work. Leaving the past for unknown terrain is like a death—and feeling this finality will snap you back to life.

A fighting spirit needs a little edge, some anger and hatred to fuel it. So do not sit back and wait for people to get aggressive; irritate and infuriate them deliberately. Feeling cornered by a multitude of people who dislike you, you will fight like hell. Hatred is a powerful emotion. Remember: in any battle you are putting your name and reputation on the line; your enemies will relish your failure. Use that pressure to make yourself fight harder.

When we are tired, it is often because we are bored. When no real challenge faces us, a mental and physical lethargy sets in. “Sometimes death only comes from a lack of energy,” Napoleon once said, and lack of energy comes from a lack of challenges, comes when we have taken on less than we are capable of. Take a risk and your body and mind will respond with a rush of energy. Make risk a constant practice; never let yourself settle down. Soon living on death ground will become a kind of addiction—you won’t be able to do without it. When soldiers survive a brush with death, they often feel an exhilaration that they want to have again. Life has more meaning in the face of death. The risks you keep taking, the challenges you keep overcoming, are like symbolic deaths that sharpen your appreciation of life.

If the feeling of having nothing to lose can propel you forward, it can do the same for others. You must avoid any conflict with people in this position. Maybe they are living in terrible conditions or, for whatever reason, are suicidal; in any case they are desperate, and desperate people will risk everything in a fight. This gives them a huge advantage. Already defeated by circumstances, they have nothing to lose. You do. Leave them alone.

No good can ever come of divided leadership. If you are ever offered a position in which you will have to share command, turn it down, for the enterprise will fail and you will be held responsible. Better to take a lower position and let the other person have the job.

Pyrrhic victories are much more common than you might think. Excitement about a venture’s prospects is natural before it begins, and if the goal is enticing, we unconsciously see what we want to see—more of the possible gains, fewer of the possible difficulties. The further we go, the harder it becomes to pull back and rationally reassess the situation.

Understand: the more you want the prize, the more you must compensate by examining what getting it will take. Look beyond the obvious costs and think about the intangible ones: the goodwill you may squander by waging war, the fury of the loser if you win, the time that winning may take, your debt to your allies. You can always wait for a better time; you can always try something more in line with your resources.

The problem faced by those of us who live in societies of abundance is that we lose a sense of limit. We are carefully shielded from death and can pass months, even years, without contemplating it. We imagine endless time at our disposal and slowly drift further from reality; we imagine endless energy to draw on, thinking we can get what we want simply by trying harder. We start to see everything as limitless—the goodwill of friends, the possibility of wealth and fame.

Abundance makes us rich in dreams, for in dreams there are no limits. But it makes us poor in reality. It makes us soft and decadent, bored with what we have and in need of constant shocks to remind us that we are alive. In life you must be a warrior, and war requires realism.

When you have less, you are naturally more inventive. Creativity gives you an edge over enemies dependent on technology; you will learn more, be more adaptable, and you will outsmart them. Unable to waste your limited resources, you will use them well. Time will be your ally.

The best way to fight off aggressors is to keep them from attacking you in the first place. To accomplish this you must create the impression of being more powerful than you are. Build up a reputation: You’re a little crazy. Fighting you is not worth it. You take your enemies with you when you lose.

Uncertainty is sometimes better than overt threat: if your opponents are never sure what messing with you will cost, they will not want to find out. Play on people’s natural fears and anxieties to make them think twice.

This art of deterrence rests on three basic facts about war and human nature: First, people are more likely to attack you if they see you as weak or vulnerable. Second, they cannot know for sure that you’re weak; they depend on the signs you give out, through your behavior both present and past. Third, they are after easy victories, quick and bloodless. That is why they prey on the vulnerable and weak.

Retreat in the face of a strong enemy is a sign not of weakness but of strength. By resisting the temptation to respond to an aggressor, you buy yourself valuable time—time to recover, to think, to gain perspective. Let your enemies advance; time is more important than space. By refusing to fight, you infuriate them and feed their arrogance. They will soon overextend themselves and start making mistakes. Time will reveal them as rash and you as wise. Sometimes you can accomplish most by doing nothing.

The target of your strategies should be less the army you face than the mind of the man or woman who runs it. If you understand how that mind works, you have the key to deceiving and controlling it. Train yourself to read people, picking up the signals they unconsciously send about their innermost thoughts and intentions. A friendly front will let you watch them closely and mine them for information. Beware of projecting your own emotions and mental habits onto them; try to think as they think. By finding your opponents’ psychological weaknesses, you can work to unhinge their minds.

In a world in which many people are indecisive and overly cautious, the use of speed will bring you untold power. Striking first, before your opponents have time to think or prepare, will make them emotional, unbalanced, and prone to error. When you follow with another swift and sudden maneuver, you will induce further panic and confusion. This strategy works best with a setup, a lull—your unexpected action catches your enemy off guard. When you strike, hit with unrelenting force. Acting with speed and decisiveness will garner you respect, awe, and irresistible momentum.

CONTROL THE DYNAMIC FORCING STRATEGIES People are constantly struggling to control you—getting you to act in their interests, keeping the dynamic on their terms. The only way to get the upper hand is to make your play for control more intelligent and insidious. Instead of trying to dominate the other side’s every move, work to define the nature of the relationship itself. Shift the conflict to terrain of your choice, altering the pace and stakes to suit you. Maneuver to control your opponents’ minds, pushing their emotional buttons, and compelling them to make mistakes. If necessary, let them feel they are in control in order to get them to lower their guard. If you control the overall direction and framing of the battle, anything they do will play into your hands.

KNOW HOW TO END THINGS THE EXIT STRATEGY You are judged in this world by how well you bring things to an end. A messy or incomplete conclusion can reverberate for years to come, ruining your reputation in the process. The art of ending things well is knowing when to stop, never going so far that you exhaust yourself or create bitter enemies that embroil you in conflict in the future. It also entails ending on the right note, with energy and flair. It is not a question of simply winning the war but the way you win it, the way your victory sets you up for the next round. The height of strategic wisdom is to avoid all conflicts and entanglements from which there are no realistic exits.

DOMINATE WHILE SEEMING TO SUBMIT THE PASSIVE-AGGRESSION STRATEGY Any attempt to bend people to your will is a form of aggression. And in a world where political considerations are paramount, the most effective form of aggression is the best-hidden one: aggression behind a compliant, even loving exterior. To follow the passive-aggressive strategy, you must seem to go along with people, offering no resistance. But actually you dominate the situation. You are noncommittal, even a little helpless, but that only means that everything revolves around you. Some people may sense what you are up to and get angry. Don’t worry—just make sure you have disguised your aggression enough that you can deny it exists. Do it right and they will feel guilty for accusing you. Passive aggression is a popular strategy; you must learn how to defend yourself against the vast legions of passive-aggressive warriors who will assail you in your daily life.

SOW UNCERTAINTY AND PANIC THROUGH ACTS OF TERROR THE CHAIN-REACTION STRATEGY Terror is the ultimate way to paralyze a people’s will to resist and destroy their ability to plan a strategic response. Such power is gained through sporadic acts of violence that create a constant feeling of threat, incubating a fear that spreads throughout the public sphere. The goal in a terror campaign is not battlefield victory but causing maximum chaos and provoking the other side into desperate overreaction. Melting invisibly into the population, tailoring their actions for the mass media, the strategists of terror create the illusion that they are everywhere and therefore that they are far more powerful than they really are. It is a war of nerves. The victims of terror must not succumb to fear or even anger; to plot the most effective counterstrategy, they must stay balanced. In the face of a terror campaign, one’s rationality is the last line of defense.