Understand: you cannot win wars without public and political support, but people will balk at joining your side or cause unless it seems righteous and just. And as Luther realized, presenting your cause as just takes strategy and showmanship. First, it is wise to pick a fight with an enemy that you can portray as authoritarian, hypocritical, and power-hungry. Using all available media, you strike first with a moral offensive against the opponent’s points of vulnerability.
