Like any form of warfare, moral conflict has both offensive and defensive possibilities. When you are on the offense, you are actively working to destroy the enemy’s reputation. Before and during the American Revolution, the great propagandist Samuel Adams took aim at England’s reputation for being fair-minded, liberal, and civilized. He poked holes in this moral image by publicizing England’s exploitation of the colonies’ resources and simultaneous exclusion of their people from democratic processes. The colonists had had a high opinion of the English, but not after Adams’s relentless
...more
