Bait.—“Everyone has his price”—this is not true. But there surely exists for everyone a bait he cannot help taking. Thus to win many people over to a cause one needs only to put on it a gloss of philanthropy, nobility, charitableness, self-sacrifice— and on to what cause can one not put it?—: these are the sweetmeats and dainties for their soul; others have others. HUMAN, ALL TOO HUMAN, FRIEDRICH NIETZSCHE, 1886
