‘What is your edge?’ They want to know how you think you can beat the competition. And we all have an answer. You have to. You can’t justify charging investors to manage their money if you cannot explain why investing with you is any better than a monkey throwing darts. Answers you hear often from managers are things like ‘forensic accounting’, ‘primary research’, ‘a proven proprietary trading system’, ‘a better process’ and so on. It is no wonder that investors are sometimes unable to decipher the jargon and fall back on investing with companies that have the best performance history. ‘Nobody
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