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The Art of Thinking Clearly: The Secrets of Perfect Decision-Making, by Rolf Dobelli

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In fact, it has been proven that, emotionally, a loss ‘weighs’ about twice that of a similar gain. Social scientists call this loss aversion.
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The Art of Thinking Clearly: The Secrets of Perfect Decision-Making
The Art of Thinking Clearly: The Secrets of Perfect Decision-Making
by Rolf Dobelli
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