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Because this type of critique is ignorant of the negative at the core of its world, it insists on describing only a sort of negative surplus which it finds deplorably annoying on the surface, like an irrational parasitic proliferation.
He does not understand that the commodity itself made the laws whose “honest” application leads to the distinct reality of private life and to its subsequent reconquest by the social consumption of images.
The acceptance and consumption of commodities are at the heart of this pseudo-response to a communication without response.
“the abnormal need for representation here compensates for a tortuous feeling of being on the margin of existence.”
This “historical mission of installing truth in the world” cannot be accomplished either by the isolated individual, or by the atomized crowd subjected to manipulation, but now as ever by the class which is able to effect the dissolution of all classes by bringing all power into the dealienating form of realized democracy, the Council, in which practical theory controls itself and sees its own action.