A Curious Discovery: An Entrepreneur's Story

by John S. Hendricks

At Discovery, we have seven of these assessments on which we base our growth investments. I share them with the reader both to help you understand how we at Discovery operate, and in hopes that our process of establishing bedrock assessments will be useful to you in your enterprise: 1. Consumers will migrate to distribution platforms that offer more content choices. 2. Consumers will migrate to entertainment platforms that offer viewers the opportunity to control viewing choices, so that they can watch what they want to watch and at a time of their choosing. 3. Consumers will migrate to entertainment platforms that offer a closer-to-reality viewing experience. 4. When consumers secure a viewing platform that allows them to watch their favorite content at times of their choosing, the demand for alternative, poorer-quality content will always diminish. 5. Consumers will migrate toward services and platforms that offer content free of commercial interruptions. 6. In a world of overwhelming content choices on the Internet and on television, consumers will increasingly rely on quality brands as an important editorial filter. 7. Last, consumers worldwide will demonstrate these behavioral trends.