To endure over the long term, I believe companies must continually address and be mindful of key survival questions discussed in this and the previous chapter. Does the company’s brand stand for a purpose or cause and is that brand carefully protected and guarded? Are the founding entrepreneur’s passion, obsession, and zeal complemented by the recruitment of experienced and skilled management team leaders who bring the discipline required to steward corporate assets over the long haul? Does the company have ready access to capital and does it have publicly traded stock “currency” that can be
...more
