Not surprisingly, given that he was one of the most successful media giants of the twentieth century, Murdoch quickly saw the promise of digital compression and the value to consumers of accessing programs on demand. However, after noting digital’s potentially massive disruption of advertising-supported television delivered through affiliated broadcast stations, Murdoch began peppering us with very smart questions. How will you split up VOD revenue with the affiliates? What will happen to live viewership if consumers lose the urgency to show up to watch programs on their initial air date?
...more
