Revolution 1: Television on Demand With the invention of the medium, its distribution via broadcast transmission in the mid-1940s, and a drop in TV prices due to growing production, the world experienced “Television on Demand.” With a flick of a switch, we could turn on a television set and enjoy what broadcasting network programmers chose for us to watch at that particular hour. The three major broadcasting networks (ABC, CBS, and NBC) controlled when we could watch the news or a movie or a documentary—and, if we missed a broadcast, we might never see it again. We had the mighty new medium of
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