Revolution 3: Television Programs on Demand One reason I still find the television industry endlessly fascinating and exciting is that Discovery, like the other “second revolution” companies, is now being challenged by a third revolution. The same, unceasing consumer demand for more choice and control over television, the demand that created the second revolution, is now greater than ever before. Ever since the introduction of TiVo, television’s third “on demand” revolution has been under way—and it has been picking up speed now that cable operators have been providing ever-more content on
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