Nikita Rvachev

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Often negotiators don’t know what they want—not really—not step by step by step by step down the long and winding road. They just want a signed deal, that’s all. They don’t have a clue about what they want at every step of the decision-making process along the way. They’re thinking about ends, which are out of their control, not about means, which we control with agendas.
Start with No: The Negotiating Tools that the Pros Don't Want You to Know
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