Nikita Rvachev

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I know all about thrill and agony. For sports fans, these extreme emotions are fine. They’re mandatory for the fun. For negotiators, they’re dangerous. I’ll stick by my original calculus: time is 1x, energy is 2x, money 3x, and emotion 4x. Emotions have an extremely high value in any negotiation.
Start with No: The Negotiating Tools that the Pros Don't Want You to Know
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