The building of self-confidence is usually best done step-wise in small increments, aided by motivational encouragement. A negative self-image may be compounded by past failures or criticism by peers or parental figures, resulting in attitudes of “I can’t” or “I’m not worth it.” The old adage, “If at first you don’t succeed, try, try again,” falls on deaf ears as apathy is usually defended with many rationalized excuses and justifications in order to avoid shame.

