Manit’s Kindle Notes & Highlights

Customer Centricity: Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials), by Peter Fader

CRM, quite simply, is customer centricity put into practice.

See Manit’s 2 notes & 10 highlights

Customer Centricity: Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials)

Customer Centricity: Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials)

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