for new customers, and can increase the number and quality of referrals from your existing customers-thereby helping you gather even more highly committed customers moving forward. Customer retention. Customer centricity can lengthen the relationship between you and your best customers and allow you to maintain these relationships at lower cost. Customer development. Customer centricity can boost the frequency with which your customers purchase a particular product or service from you, allow you to sell more varied products to your customers via cross-selling, allow you to realize a price
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