But the biggest innovation was the “Circle Suites,” the first NFL luxury boxes. They were marketed to wealthy football fans and placed at the very top of the stadium, offering the most complete view of the game as well as separation from the regular ticket buyers below. The brochure said it all, “Your personalized penthouse at Texas Stadium . . . the ultimate in spectacular luxury and comfort . . . similar to a second residence, like a lake home or a ranch.”
