The Ones Who Hit the Hardest: The Steelers, the Cowboys, the '70s, and the Fight for America's Soul

by Chad Millman

It was plain old duty. His radio bosses told him to think of a gimmick for the upcoming playoff game with the Colts. “I don’t do gimmicks,” Cope told them. “Your contract is up in three months,” they responded. “I love gimmicks,” said Cope.