Werblin saw it as the steely-eyed, blue-collar Johnny Unitas versus the metropolitan heartthrob Frank Gifford. There was a reason why viewers in Idaho, Iowa, Tennessee, and every other state tuned in. It wasn’t because they cared about the cities represented or even the teams. It was the men on the field. The forty-five million people who watched the game comprised 25 percent of the U.S. population in 1960.
Perhaps it's good the Giants don't do this.
