SUPER BOWLS ARE BUILT ON HYPE. THERE HAS TO BE GLAMOUR. There has to be trash talking. There has to be inherent drama. And this one, featuring America’s Team versus the defending champs, the sophisticated oil barons versus the Imp-and-Iron (a Pittsburgh staple—it’s a shot of Imperial whiskey chased down by an Iron City beer) steelworkers, checked all the boxes. And the trash being spewed was especially inspiring.
