I’ll bet you’ve heard your friends talk this way, as if to consume is a religious act. How did we turn reality around to make consumption and buying a virtue? If you listen to peoples’ conversation you can hear it. You might hear someone say, “I bought a new car even though my old one worked fine. It’s good for the economy.” It could only happen in a culture where economics is the number one institution and the other three (family, religion and politics) are subservient to it.