Keep the lines of communication open Attacks of Self-Denial originate inside your own organization, when clever marketers cause self-inflicted wounds by creating their own flash mobs and traffic spikes. You can aid and abet these marketing efforts and protect your system at the same time, but only if you know what’s coming. Make sure nobody sends mass emails with deep links. Create static “landing zone” pages for the first click from these offers. Watch out for embedded session IDs in URLs.

