But how much room do we allow for our own limitations, blind spots, and human selfishness? It was Jon’s first run at being a start-up CEO, and he might have acted in his self-interest when he left Geomagic. Who said when we were born that being good and selfless was the only way we were supposed to behave? Haven’t we all made choices in life that we wished we hadn’t, especially during times of extreme danger and scarcity, when faced with the tension of self-preservation versus promoting the well-being of others?