Type Threes are the prototype for the way in which we all adopt a personality as an external public face in order to survive in the world and mediate between the inner self and the social environment. It is the model for the desire we all have to “put on a good face” or wear a social mask as a means of both protection and a marketing effort. This archetypal stance prioritizes looking good and matching social ideals of value and status as a way of feeling accepted and earning approval.