As individuals, we feel most motivated to change when we tap into our dreams and ideal visions of our lives. That vision of our personal future gives us the energy and commitment to change our behavior. The ideal vision for a group, however, is often a much more distant concept, so it simply doesn’t provide enough motivation to instigate change. A good example is the lofty language found in company mission statements, which often feels light-years away from employees’ day-to-day experiences at work.
