Our culture encourages and rewards ambition without qualification. We are surrounded by a way of life in which betterment is understood as expansion, as acquisition, as fame. Everyone wants to get more. To be on top, no matter what it is the top of, is admired. There is nothing recent about the temptation. It is the oldest sin in the book, the one that got Adam thrown out of the garden and Lucifer tossed out of heaven. What is fairly new about it is the general admiration and approval that it receives.