health officials and AIDS researchers, who had had such a difficult time seizing government and media interest in the epidemic, that nothing captured the attention of editors and news directors like the talk of widespread heterosexual transmission of AIDS. Such talk could be guaranteed air time and news space, which, in the AIDS business, quickly translated into funds and resources. Thus, even though epidemiological support for fears of a pandemic spread of AIDS among heterosexuals was scant, few researchers would say so aloud.