Though Enron had boasted of allowing customers to choose from “a large library of movies,” the trial offered a feeble collection of offerings. The standard fee was $5 a film—Enron’s share was just $1.20—but many of the customers in the test markets weren’t even charged. Even then, few used the service; each household watched an average of just 1.8 videos a month—half of what Enron expected. Broadband executives sat in meetings poring over reports on the pilot’s comically pathetic results: The Care Bears Movie: seven purchases—$8.40. When Cox excitedly reported his movie proceeds at one
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