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Eliza
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Start With Why: How Great Leaders Inspire Everyone to Take Action, by Simon Sinek

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The WHY exists in the part of the brain that controls feelings and decision-making but not language. WHATs exist in the part of the brain that controls rational thought and language.
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Start With Why: How Great Leaders Inspire Everyone to Take Action
Start With Why: How Great Leaders Inspire Everyone to Take Action
by Simon Sinek
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