Start With Why: How Great Leaders Inspire Everyone to Take Action

by Simon Sinek

This book is not designed to tell you what to do or how to do it. Its goal is not to give you a course of action. Its goal is to offer you the cause of action.

It’s worth repeating: people don’t buy WHAT you do, they buy WHY you do it.

No matter where we go, we trust those with whom we are able to perceive common values or beliefs.