Start With Why: How Great Leaders Inspire Everyone to Take Action

by Simon Sinek

There are only two ways to influence human behavior: you can manipulate it or you can inspire it.

people don’t buy WHAT you do, they buy WHY you do it.

“If I had asked people what they wanted,” he said, “they would have said a faster horse.”

The role of a leader is not to come up with all the great ideas. The role of a leader is to create an environment in which great ideas can happen.

Great organizations become great because the people inside the organization feel protected.

innovators, early adopters, early majority, late majority and laggards.

inspire people to do the things that inspire them—is

Money is never a cause, it is always a result.

“If you think you can or you think you can’t, you’re right.”

“Because the work we’re doing now is better than the work we were doing six months ago. And the work we’ll be doing six months from now will be better than the work we’re doing today. Because we wake up every day with a sense of WHY we come to work.