Start With Why: How Great Leaders Inspire Everyone to Take Action

by Simon Sinek

And within the big WHY that is America, it breaks down even further. Some people are better fits in New York and some are better fits in Minneapolis. One culture is not better or worse than the other, they are just different. Many people dream of moving to New York, for example, attracted to the glamour or the perception of opportunity. They arrive with aspirations of making it big, but they fail to consider whether they will fit into the culture before they make their move. Some make it. But so many don’t. Over and over, I’ve seen people come to New York with big hopes and dreams, but either couldn’t find the job they wanted or they found it but couldn’t take the pressure. They are not dumb or bad or poor workers. They were just bad fits. They either stay in New York and exert more effort than they need to, hating their jobs and their lives, or they move. If they move to a city in which they are better fits—Chicago or San Francisco or somewhere else—they often end up much happier and more successful. New York is not rationally better than other cities, it’s just not right for everyone. Like all cities, it’s only right for those who are good fits.