The Influence of Others Whom do you trust more, someone you know or someone you don’t know? What do you trust more, a claim made in a piece of advertising or a recommendation from a friend? Whom do you trust more, the waiter who tells you, “Everything on the menu is great,” or the waiter who tells you to avoid the chicken casserole? Are these questions too easy? Then how about this one: why should anyone trust you?
