It is the people inside the company, those on the front lines, who are best qualified to find new ways of doing things. The people who answer the phones and talk to customers, for example, can tell you more about the kinds of questions they get than can anyone sitting in an executive suite miles away. If the people inside a company are told to come to work and just do their job, that’s all they will do. If they are constantly reminded WHY the company was founded and told to always look for ways to bring that cause to life while performing their job, however, then they will do more than their
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