The Emergence of Trust To say that most of the company’s employees were embarrassed to work there was an understatement. It was no secret that the employees felt mistreated. And if a company mistreats their people, just watch how the employees treat their customers. Mud rolls down a hill, and if you’re the one standing at the bottom, you get hit with the full brunt. In a company, that’s usually the customer. Throughout the 1980s, this was life at Continental Airlines—the worst airline in the industry.
