If it was important to start with WHY, then I would start with WHY in everything I did. There is not a single concept in this book that I don’t practice. I stand at the mouth of my megaphone and I talk about the WHY to anyone who will listen. Those early adopters who hear my cause see me as a tool in their arsenal to achieve their own WHY. And they introduced me to others whom they believed I could inspire. And so the Law of Diffusion started to do its job.
