Start With Why: How Great Leaders Inspire Everyone to Take Action
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When you compete against everyone else, no one wants to help you. But when you compete against yourself, everyone wants to help you.
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We’re always competing against someone else. We’re always trying to be better than someone else. Better quality. More features. Better service. We’re always comparing ourselves to others. And no one wants to help us. What if we showed up to work every day simply to be better than ourselves? What if the goal was to do better work this week than we did the week before? To make this month better than last month? For no other reason than because we want to leave the organization in a better state than we found it?
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“Well why should I do business with you then?” we answer with confidence, “Because the work we’re doing now is better than the work we were doing six months ago. And the work we’ll be doing six months from now will be better than the work we’re doing today. Because we wake up every day with a sense of WHY we come to work. We come to work to inspire people to do the things that inspire them.
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Our goal is to find customers who believe what we believe and work together so that we can all succeed.
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