When I was a product manager, I produced a brief newsletter called a Monthly Insight Report from Product Management. This was a digest of interesting highlights from various sources—data I had read, comments from customers, industry information gleaned from syndicated reports, and more. These communiqués helped me stimulate and inspire people to think about our markets. It required a lot of time and effort, and I often wondered how effective it was. Then I missed a month because of a heavy travel schedule. I got dozens of notes from people who asked, “Where’s the market newsletter?” I knew
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