A thank-you is like a treat for a human. When you do something generous or nice, you like to know it’s appreciated. The quality of the thank-you matters as much with humans as the quality of the treats matters to dogs. If you want people to like you, for business or for your personal life, pay special attention to the quality of your thanks. Thank-you notes sent by snail mail are always appreciated and still a must for the bigger occasions. But a well-written e-mail is now socially acceptable for most common situations.