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Business writing also teaches that brains are wired to better understand concepts that are presented in a certain order. For example, your brain processes “The boy hit the ball” more easily than “The ball was hit by the boy.” In editors’ jargon, the first sentence is direct writing and the second is passive. It’s a tiny difference, but over the course of an entire document, passive writing adds up and causes reader fatigue. Eventually I learned that the so-called persuasive writers were doing little more than using ordinary business-writing methods. Clean writing makes a writer seem smarter ...more
How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life
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